‘Disturbing’ anti-trans billboard removed after just 24 hours: ‘It’s a hateful dog whistle’

An “anti-trans” billboard lasted less than 24 hours in Wellington, New Zealand, before widespread complaints resulted in it being removed.

Paid for by campaign group Speak Up For Women, the black-and-white billboard displayed the popular gender-critical slogan “woman = adult human female”.

It was taken down less than 24 hours after being installed, thanks to strong support for trans people within Wellington’s community.

Go Media, the company that owns the New Zealand billboard, apologised “unreservedly” for “any distress” caused by the billboard and said that, once it had been alerted to the anti-trans message contained in the slogan, it had “remedied the situation as soon as we could”.