Women on LinkedIn are forced to present themselves as men for visibility

According to The Washington Post, some women on LinkedIn have started presenting their profiles as men to increase the visibility of their posts. Megan Cornish, a US mental health expert, said that after changing her name and language to a more “male-centric” form, the number of views of her posts increased fourfold.

Cornish used ChatGPT to change the “female-coded” phrases in her profile text. The experiment caused widespread discussion on the social network, and many female users said that they had similar results. At the same time, LinkedIn management claims that the algorithms do not take into account demographic indicators such as gender.

Experts say that this is related to systemic stereotypes. Carol Kulik, a professor at the Center for Work Excellence at the University of South Australia, said that the language used in professional environments is predominantly male-centric, which leads to the perception of women’s contributions as less valuable.

An academic study published in 2025 also showed that gender stereotypes are still a serious obstacle to the rise of female leaders to senior positions. According to the study, products whose author is known to be male — whether it's a CV, a scientific article, or software code — are automatically rated as more "high quality."

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